Our class lecture on January 20 consisted of the importance sport has on American culture and why we should study it. At this time, sports are the fourth largest industry in the United States with gross estimates totaling just over $210 billion. The National Football League is by far the most profitable professional sport, bringing in around $8 billion in annual revenue. That’s more than both the NBA and MLB put together. An article titled “The Most Valuable NFL Teams” published in the Forbes on August 25, 2010 stated that “national television revenue from CBS, NBC, ESPN and Fox increased $1.3 million per team to $95.8 million for each of the league’s 32 [NFL] franchises.” Sports generate a monumental positive cash flow even in our so-so economy today. Millions of people are greatly interested in sport as many of our conversations and readings deal with it. The only national newspaper in the United States, the USA Today, even has ¼ of its paper devoted to sports. Millions of people are obviously interested in sport as it is involved in most of our conversations, reading, and leisure time. Coakley (2009, p. 18) furthers proves this by stating that even “relationships often revolve around sports.” Clearly sports continue to make a steadily increasing impact on our society.
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